Lancome Lancome in 1935, was born in France, with roses as a symbol of the brand in France has developed into the first and second in the world of world-renowned cosmetic brand, to make women around the world to share her elegant and noble qualities.

Lancome brand history

Lancome Lancome in 1935, was born in France, her founder armandpetitjean Mr. Armand Petitjean genius with his sensitive sense of smell of perfume, persistent and unremitting spirit of adventure, and he determined at the time the French brand American brand has been the monopoly The global cosmetics market to place a seat occupied by the vision for the world to write the history of cosmetics, beauty page. By now, the brand with roses as a symbol for the whole of France has become the world’s first and second world-renowned cosmetic brand, to make women around the world to share her elegant and noble qualities.

The early days of the brilliant success (thirties) Lancome’s name comes from central France Lu Waka River blue screen can be thought Castle (Lancome), the pronunciation of it, with a typical French macron instead of the castle were in the “s” letters. February 21, 1935, Lancome Lancome company formally incorporated, while a month after the grand launch of five kinds of perfume, cologne and two kinds of powder, lipstick and other products, instant, baroque,

luxurious, unique novel style by Lancome greatly popular in the thirties at the time, at the same time, Mr. Petitjean was born just over a month just by Lancome honor of the International Exposition in Brussels appearance, exhibiting Lancome Lancome window with its wonderful style, won the award. Overnight, one does not smell of fame by Lancome, Lancome Lancome after this for the development of the world played an important role.

Difficult times (1940-1950)

War brought to the world ,1940-1945 crisis period, Lancome Lancome almost no new products. In 1942, Mr. Petitjean genius to come up with the attention, why not train a group of experts by Lancome beauty, and through them the skills by Lancome beauty spread around the world? So Lancome Lancome beauty school was born. After nine months of intensive training, the first Lancome beauty advisor lancome there, they learned a beauty massage, makeup tips, food science, history and all the perfumes and beauty-related knowledge, they become ambassadors of the United States by Lancome for future development by Lancome make a very important contribution.

Amazing leap era (1950-1960)

During this time, Lancome Lancome leap forward step by step the development and introduction of many well-known products. Including the 1952 launch of the famous treasure tresor perfume. As the fragrance of great significance, Lancome Lancome Corporation in 1990, the packaging, the perfume raw materials re-launch of the updated successfully continued tresor across forty years of life histories.

Transfer period (1960-1970)

Because advanced age, coupled with the heart of the future development by Lancome miss the future, Mr. Petitjean transfer in 60 years taking into account the issue by Lancome. In 1964, Lancome Lancome L’Oreal Group reached an agreement with the loreal, becoming the first to enter the L’Oreal Group’s premium brand. In the turbulent 60′s, L’Oreal, Lancome Lancome to bring a new impetus and strategies, and strengthened by Lancome towards international development. Meanwhile, Lancome Lancome L’Oreal also opened the door to enter the ranks of high-end cosmetics.

Began to expand (1970-1980)

70 years into the U.S. market by Lancome is an important era, where, Lancome Lancome in the most luxurious shopping malls to set up a beautiful image of the counter, Lancome Lancome, with its professional and friendly service of unique charm, finally United States pitched a solid foundation.

New look (1980-1990)

During this period, Lancome Lancome start into Asia, shortly after the successful entry into the Asian market, Lancome Lancome celebrating its fiftieth anniversary, is also at this time lsabellarosselini Isabella Luo Xi Lini became the brand ambassador, she was in their own elegant and delicate temperament to the spirit of the United States by Lancome spread around the world. Meanwhile, Lancome Lancome product packaging completely changed, with a new image appear in front of consumers, then, niosome new anti-aging skin care products by Lancome series of revolutionary breakthroughs, vecter nano-technology and bio-active molecules transport on behalf of the advanced technology by Lancome.

In 1990, Lancome Lancome perfume relaunch tresor treasure, and made great achievements, “precious moments perfume,” a symbol of all the passion lancome Lancome. To meet the different requirements of women around the world, Lancome Lancome skin care products in the field with a series of star products: renergie anti-wrinkle firming cream double-effect maintenance, primordiale regeneration youth fix solution, controle fresh series, vitabolic glory nutrition emulsion, blanccristal crystal Xue Fu series and blancexpert whitening essence. Lipstick and make-up series for rougeabsolu definicils precision mascara enriched by the introduction and keeping up with fashion. fredfarrugia the talented makeup artists also joined in 1998 by Lancome, Lancome Lancome he put into the colorful world of color, Lancome Lancome make-up professionals to teach their superb skills and unique style.